# 7 reasons why CX transformation fails in 2025 (and how to avoid them)
I've cut through dozens of reports to give you the real reasons CX transformations fail. This is your no-excuses playbook. Let’s start with a number that should make you nervous: about 70% of business transformations just don't hit their targets 1 , according to research from places like McKinsey. Your CX project isn't special. The stakes are sky-high. Get it right, you make more money and keep customers. Get it wrong, and you're looking at blown budgets, burned-out teams, and a trashed brand reputation. This isn't another blog post with generic advice. We're dissecting the seven reasons good intentions go to die. More importantly, I'll give you a roadmap to stop you from driving your project into a ditch. Pay attention if you want to be in the minority that succeeds. What is a customer experience (CX) transformation? A customer experience transformation is a complete overhaul of your company's mindset and operations to put the customer at the center of ...